typestorming

Mona Lisa: ageing creatively Christina Fried

2009September 22

Soziales Netzwerk is a regular publication from the Wiener Hauskrankenpflege, one of wollzelle’s oldest and most esteemed clients.

Earlier this year, a good deal of our energies were focused on putting together issue 14 of the magazine, tackling the sensitive and always-inspiring question of graceful ageing. This last issue featured one of Sacha Goldberger’s photographic masterpieces on the cover, and, we are honoured to say, drew rave reviews from both professionals and the public at large.

When preparing issue 15, which went off the presses in June of this year, we decided to try a complementary approach, one that would build upon the strengths of the previous cover and reassert its key message. This time, however, we wanted to try our hand at a different, free-form medium, to announce the next part of the magazine’s series on ageing.

Indeed, after Ageing gracefully, this issue is all about Ageing creatively. To symbolise creative ageing, we focused on the one person, the one icon, that has remained fresh and inspiring throughout the centuries: the Mona Lisa. Even though its flesh-and-blood model is long gone, both the portrait and the woman have kept their aura of genius and mystery very much intact.

Romina, our graphic designer, found a painting of her “Nonna” and we decided to centre this cover around this family portrait directly inspired by the original Mona Lisa: a discrete reference to the world-known icon, and, in itself, an assertion of its humanity. We took the romantic figure out of its frame and into a world of graffiti-inspired symbols of life, crafting a cover that blurs the line between a classic portrait and illustration. Indeed, the illustrative quality of the cover complements the portrait’s finished and polished feel, suggesting the infinity of worlds one can create for oneself — at any age.

From there, we only had to design 32 inside pages around this original concept, and voilà Issue 15 was ready for the printers!

As always, we hope you enjoy reading this inspiring issue as much as we did putting it together for you. Extra cheers and gratitude go to Evelyn Weismüller, CEO of the Wiener Hauskrankenpflege, and her team for giving us carte blanche, and allowing us to contribute to this wonderful NPO.

Soziales Netzwerk: Aging gracefully Christina Fried

2009February 10

Aging healthily and gracefully is the key preoccupation of our time. It is also, coincidentally enough, the headline of the latest issue of Soziales Netzwerk, a magazine edited by the Wiener Hauskrankenpflege. It is almost ten years since we started working with this respected Viennese institution, shaping up the content and design of their magazine.



The Wiener Hauskrankenpflege approaches communication seriously. By making themselves known, and by interacting with people of all ages, they reach out to potential new clients, but also further the cause of affordable, quality home care that empowers elderly patients and helps them enjoy their lives to the fullest in spite of the ailments of age.



Issue 14 of their magazine features something unheard of in medical publications: a cover photograph borrowed from the ultra-hip WAD magazine (with kind permission), shot by the highly talented Sacha Goldberger. Indeed, we felt this image, initially developed as a tongue-in-cheek fashion spread for issue #38, embodied just what the doctor ordered.



Growing older may not always be fun, but it doesn’t mean giving up hope, originality or a sense of humor. Keeping a positive and creative outlook on life, surrounding oneself with friends, family and dedicated professionals, such are the secrets of graceful aging — and, one might say, of graceful living at any age.



We at wollzelle are honoured to be part of the Soziales Netzwerk adventure since it first got to press, and to help, in our modest but dedicated way, bridge the gap between the younger and elder generations. To us, this cover is living proof that, regardless of age, we are all united in our humanity and our creativity.

Soziales Netzwerk issue 13 Thomas Pamminger

2008August 04

The latest issue of the magazine Soziales Netzwerk, which we art direct, features a very nice article about an elderly lady “aunt Nelly” who rearranged her home accommodation by getting rid of all the furniture, hiring an architect and turning it into her own space.

WHS turns 20 Thomas Pamminger

2008January 31

The Wiener Hauskrankenpflege turns 20. Wow! That is a great reason to dedicate the latest issue of Soziales Netzwerk to this whole year.

wollzelle does the art direction, graphic design, and sometimes supervising the photo shootings ;)

Well done and all the best for the next 20 years!

Soziales Netzwerk issue 11 Thomas Pamminger

2007July 05

Finally the 11th issue dialogue between generations is out now! It is published by the non-profit organisation Wiener Hauskrankenpflege and the free magazine features articles about health and active aging and also professional articles about home based-care and primary nursing.

Since the first issue (published in June 2003) where we volunteered to help with the initial start of this ambitious project we take care of the creative process: art direction, graphic design, layout and visual identity. It’s always a great experience to get insight into other professions and so there’s no risk of getting stuck in a rut ;)

Soziales Netzwerk No.10 Christina Fried

2006June 14

The next issue of the magazine with articles about current social, care and health topics is now available — www.sozialesnetzwerk.at(german language).

Soziales Netzwerk No.9 Christina Fried

2005December 08

The christmas issue of the magazine with articles about current social, care and health topics is now available — www.sozialesnetzwerk.at (german language).