typestorming
Gucci.com: redefining online experiences
2006August 21
Together with the Worldwide e-Business team at Gucci, wollzelle created a new and unique online experience for www.gucci.com. We’ve been working with Gucci for the last two months to make this happen and it’s great to finally be able to share it with the world.
The new website debuts the german and french online stores as well as a whole new shopping experience. With no extraneous material or distraction, the design concentrates on the brand and it’s luxury products. The horizontal design provides an elegant way to explore the variety of products at a glance, while the interaction design emphazises the shopping experience without distraction.
wollzelle provided us the ability to implement a vision of luxury online shopping that we have been working towards for a number of years. They are imaginative problem solvers, technical magicians, creative designers, and exceptional partners.
Matt Marcus, Worldwide Director e-Business, Gucci
The site uses the technology developed by wollzelle with the open source script.aculo.us library (extracted from our digital asset management fluxiom) to achieve its seemless interactive user experience without using proprietary browser plug-ins—with the user never noticing what’s going on under the wraps. It just works.
We’ve been thrilled to see the level of interest Gucci has taken to break out from the flash based fashion sites and take the next step in continuing their industry leading position in online retailing.
Thanks so much to Matt Marcus (Worldwide Director, e-Business), Phil Vasilevski (Senior Developer) and the whole team.
All good things...
2006August 15
…come to an end, like our vacation. Meanwhile, grab the new script.aculo.us 1.6.2 release (announcement).
wollzelle “low battery”
2006August 03
We need a short break—so we are on leave till August 16. We’ll fill up our batteries to come back with fresh creative thoughts and ideas…
scientific evidence
2006August 03
Amy Hoy presenting on pain-free user experience.
lower austrian cowboys
2006August 03
A photo by Sabine Edler from the Helden (heroes) exhibition at the Cabaret Renz.
welcome to typestorming
2006August 02
Our new blog is online! We just made a few changes on the wollzelle website and shifted the news section to our new blog.
We hope you enjoy it and of course grab the rss feed to stay tuned.
For those of you interested in a little “behind-the-scenes” glimpse, here’s what happened after the first draft of the layout was complete, with the Illustrator file not saved until to this point (of course):
fluxiom nominated
2006August 01
Our service fluxiom is nominated for the austrian “Multimedia and e-business Staatspreis 2006”. Head over to www.multimedia-staatspreis.at to see all nominees. The secret who the winner will be is disclosed on September 19, at the gala night.
Update 9/19/06
Fluxiom received a Jury mention in the category “Geschäftsverkehr und Handel” (btw the only one in this category).
More information (german):
